space to imajin

Apple and Jamaican tourism have something in common. The ability to grow when your competitors are contracting, even hemorrhaging. With Apple now officially a $50 billion company, their profits up 50% and the iPhone sales near 9 million they have shown that recession or no recession people want their digital wares from Cupertino, California…..bad! It is within this carefully crafted context that Apple is about to unleash the tablet today, January 27th. A date that seemed so far off a few months ago is now here. The hype has reached it’s crescendo and I am reminded of that buzz you hear of musicians tuning their instruments and anxiety laced chatting in the crowd. This all ends when the conductor raises his baton. Mr. Jobs is about to waive his wand again and the press and the Apple fans are transfixed in another suspension of reality. We are plunged again into another techno-orgasmic escape of global proportions. Designed to drive their stock price even higher. Sigh…why didn’t I buy that Apple stock in 2003.

There have been countless predictions regarding the tablet/iSlate/iPad whatever!?!?! But the ones that intrigue me the most are the following. Apple’s partnerships with print publishers and the possibilities of the tablet as an input device. It was amazing to follow last year how the media covered numerous print houses that were crashing left right and centre as the Red Baron of the new digital reality shot them mercilessly out of the air. Remember the Napster days? Digital distribution was spear-headed by pimply-faced iconoclasts out to rule the world with gnarly code and a pirate server. Just like the music industry of yore before the iTunes store and Napster, the print industry was caught with their pants on the ground.

Last year, a very obvious tipping point for print was reached. Newspapers were folding (pardon the pun) all across the US. This accelerated Kindle lust and helped Amazon and others to sell e-readers like gangbusters. But Apple waited, biding it’s time as they negotiated and secured contract after contract to enable their new product to be head and shoulders above the rest.

The tablet will create a whole new world for us content creators and designers. I can just imagine the next generation of children’s books, sports magazines and the soon to be popular music LP that Apple introduced last year that I believe will transform our musical experience…again. As a designer, I am really looking forward to the input capabilities of the tablet. I think Wacom is going to suffer some serious losses over the next 2-3 years. It will not be pretty. They may have to shift to input wands and software for the tablet to stay in business.

One thing so many other pundits are not mentioning much of is that the tablet will not only be a platform for print media but also for Apple’s twin juggernauts.

Apps and Music.

This is what the Kindle and the other players do not have. This One-Two-Three punch will really create the most sought after, life altering device since….fire. Either way, Apple is doing it again. Ol’ Stevie is proving why he was chosen as CEO of the new millennium’s first decade. It just goes to show that even if you get kicked out of the company that you founded there is always a chance for a second coming.

Fear is not a Growth Strategy.

So said Amy Cosper Editor in Chief of Entrepreneur Magazine. She went on to mention, “It’s bad enough that Detroit is wheezing, Rome is burning and all hell has broken lose, but what’s worse is that the situation is making normally rational people act like loonies. It’s fear. And it’s a real business issue these days. But fear is not a growth strategy. 

Fear makes us irrational – like thinking cutting and growing are the same thing. Cutting costs does not equal growing sales Never has, never will. 

As I look over the second half of the coming year I see it everywhere, wanton fear. The kind that paralyzes every nerve in front of the car that is speeding towards you at 70 miles an hour. That car, is the future and we are trembling between it’s headlights. 

There are few among us that are thinking above the tide. Few that realize that the tide is coming in, will continue to come in and must go back out….naturally. Few that believe they will survive these “tough times”. This few, this “remnant” are the ones that have been innovating all along not as the next cool business trend but those that innovate as a means to survive. They innovate not because some book on the NY Times best-sellers list said so. They innovate because it’s in their culture to do so. It’s at thier deoxyribonucleic acid level. It’s a kaizen mentality. It is this remnant that will be head and shoulders above the rest as the tide goes back to sea.

Although the financial capital markets have dried up to a trickle, the creative capital market that exists between our ears has the potential not only to help us survive but to catapult us ahead of the curve once we get around the bend. While everyone else is idling in traffic, project your business, organization or government ministry beyond this stagnant mess. But remember, fear can kill this. 

As I look forward in my own business I am seeing how difficult it will be to drive business, I see how tough it will be to increase the bottom line. Innovation as a culture and not a fad is the only way forward. Innovation is not about creative cost cutting it’s about adding value for your clients/customers and extracting value for yourself at every step of your business process from soil to dining table, from camera to screen, from pencil to product, from thought to finish. 

So as a designer I must ask myself where can I innovate not only in the designs I produce but in my process, how can I move the state of the art to a place that lifts everyone. My clients, my colleagues, my community? 

These are the questions that I ask myself, Which ones do you ask? At the same time remember…

Never Doubt,
what you can do
with a little imaji nation.

stay tuned……

- Yorkali

A few moments ago, I responded to a twitter post . It triggered a bunch of thoughts that have been floating around my noggin recently. As I watched the Christian Science Monitor shift to an all web platform and newspaper and magazine readership plummet to the earth like Narcissus I realized that the tipping point has long past. We are experiencing a brand new shift in media as print, the oldest bastion of human communication is pushed to the edge as it officially becomes fringe media.

Video killed the radio star but radio never really killed the print star. And the internet never really killed the TV star (slowly but not yet). As bandwidth and net speed has increased we are seeing that we humans really love the moving picture, regardless of the platform and a book of faces. See the NY Times new video section, watch Lady Gaga achieve a record in social media. Yes, the death of the print medium has long been ballyhooed but where do we go from here? What do we do with this fact?

Fringe media does not mean it is worthless media. The prices for NYT cover proclaiming Barack Obama president got into 3 figures on ebay. There is still a need for permanency that will not go away. The sound of pages flicking, the smell of the paper and of course scrap-booking articles, etc, etc. There are others that plainly will never give up picking up the morning paper at the news stand or from their front door.  So…first, know your target audience. I mean, REALLY know them. What platforms are they using, where are they going first thing in the morning. Which media do they trust and use that. Use your imagination to mesh the digital and analog worlds in new and creative ways.

Even if you think your product or service does not match that medium, get your self on it…NOW!

Fringe media (radio, and print) will always have a place, always. BUT,  it has to be integrated into your marketing mix with Teutonic accuracy. If you can’t measure it, do . not . do . it !

The media magnates that do not recognize the gravity of the shift to the web and social media will be left with their pants down in front of a panel of congressmen asking them why didn’t you recognize what was going on, why did you wait so long to do something. Universities, Colleges, Government agencies, Churches and organizations of all stripes, but especially small business owners cannot afford millions or even thousands, or in many cases hundreds of dollars to go down the drain on one mailer or one ad. Business 2.0 is dynamic, organic. It blogs with a purpose, listens to twitter feeds with Obamian ears, engages on Youtube with MTV-esque creativity and  keeps attention with a steady stream of Facebook updates. Then, tagging and measuring it all till thy kingdom come!

If you are not doing this, your days are numbered. Blasting an e-newsletter to 200 thousand people is no longer enough.  Sending hundreds of 2011 calenders out to your clients will no longer cut it.

That’s the easy way out.

You must engage the masses or your entity will be relegated to the fringe….It’s as simple as that.

As I write this, Joe Biden is talking in Cincinnati, OH on National policy issues. This, one day after Gov. Palin’s near avoidance of having editorial presence while she met with various world leaders.

The Obama campaign is making the contrast between the two blindingly stark with this move. I think its very smart and it shows the kind of lop-sided VP debate we might have.

I say might, because honestly… I look forward to a smart and scrappy Palin, come debate night. I look forward to lively banter and wise answers from both sides. But with the background that Biden has… she has a significant hill to climb as she prepares.

America must lead by the power of our example and not by the example of our power.

Joe Biden,
Sept. 24th, 2008

If there is one thing companies need to realize is that cool logos, slick websites and clever ads do not a great experience make. It is this mindset that approaches the designer/creative director/marketing company and says. Make it look pretty/sexy/clean.

Marketing and advertising should be the icing on the cake, not the lipstick on the pig.

Seth’s Blog: What advertising can’t fix

Microsoft has fallen into a trap that befalls many large companies in search of cred, buzz or respect. They’ve decided to buy some via advertising.